As the streaming TV wars hot up in the UK, Lovefilm is steadily strengthening its arsenal: its Instant streaming service is already available on 175 devices, and now you can add LG’s April-2011-onwards Smart TVs to that list. Despite the Korean tellies already having over 250 apps, Lovefilm claims its software is the first for streaming movies and TV; and if that’s not good enough for you, it even works with LG’s Magic Motion remote à la Harry Potter. UK viewers who might have been tempted by Netflix’s streaming-only proposition will now have a harder decision to make, especially now that the Amazon-owned service has a competitively priced (£5 to Netflix’s £6) Instant-only package. Got an LG and want to know more? Then scoot on over the break for the full PR.
Lovefilm Instant UK lands on LG Smart TVs, shrinks postmen’s movie collection