As the streaming TV wars hot up in the UK, Lovefilm is steadily strengthening its arsenal: its Instant streaming service is already available on 175 devices, and now you can add LG’s April-2011-onwards Smart TVs to that list. Despite the Korean tellies already having over 250 apps, Lovefilm claims its software is the first for streaming movies and TV; and if that’s not good enough for you, it even works with LG’s Magic Motion remote à la Harry Potter. UK viewers who might have been tempted by Netflix’s streaming-only proposition will now have a harder decision to make, especially now that the Amazon-owned service has a competitively priced (£5 to Netflix’s £6) Instant-only package. Got an LG and want to know more? Then scoot on over the break for the full PR.