While Nike might have beat competitors like the MotoACTV and Jawbone Up to the active bracelet market over two years ago, its original endeavor, the Nike+ SportBand, was frankly getting a little long in the tooth. That changes today with the introduction of the far sleeker Nike+ FuelBand. It’s much in the vein of the original, except boasts a more attractive 20 LED dot matrix display and can measure activity in an additional unit the company calls NikeFuel. According to the company, that’s a normalized score that unlike calories «awards equal points for the same activity regardless of physical makeup.» We’ll have to see about that, but we’re definitively smitten with its 20 LED dot matrix display and with a row that progressively glows green as one gets closer to reaching their intended goal. The $149 pre-orders goes live January 19th on the company’s online store, but those interested ought to peep the PR after the break.
The Nike+ FuelBand measures activity in NikeFuel, ready for your NikeLife