Yuval Koren is not pleased. For those unaware, he’s the CEO of Eye-Fi, the company that has practically written the rules on embedding WiFi into SD cards. If you blinked last week, you probably missed the SD Association’s announcement that it had created a new Wireless LAN SD standard that would effectively give just about anyone the ability to add Eye-Fi abilities to their SD cards. As it turns out, Eye-Fi’s none too pleased about it, and Koren has gone so far as to publicly admit that the standard is seriously infringing upon highly valuable Eye-Fi technology. To quote: «As [the SDA’s standard is] currently written, essential Eye-Fi patented technology would be violated by anyone implementing this draft specification.» Bold.He goes on to explain that his company has invested «tens of millions of dollars and several years to create unique technology that lets people wirelessly transfer photos and videos directly from their camera and mobile devices,» and calls the SDA protocol «flat out misrepresentation.» He’s effectively calling for the SD Association to either pony up and license Eye-Fi’s tech, or scrap the «standard» and rewrite it using something else altogether. The full letter is posted up after the break, with absolutely no elation to be found.